The traditional marketing model was to get as many eyeballs on your product or service’s message as possible and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional types of marketing are no longer effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recent survey discovered that only 14% of individuals trust ads while 76% of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative methods to connect with potential consumers.
Marketing on the Internet was originally made popular by utilizing Websites and optimizing those sites through SEARCH ENGINE OPTIMISATION (SEO) techniques. While still Social Media Management agency , SEO has been updated by Blogging platforms 2.0 strategies, such as for example social media marketing. Social media is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The benefit of web 2 2.0 platforms versus traditional method of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to talk to their customers.
The days of broadcasting your product or services message out to the masses and hoping for a response have died. People don’t want to purchase from nameless, faceless companies. Not only are consumers paying attention to the ‘man behind the curtain’, but they also wish to know what others are saying about your product or service. A recent study figured 80% of US Internet using moms were influenced by word-of-mouth from family and friends when making a purchase decision. No other media platform allows for small businesses to benefit from consumer word of mouth advertising like social media marketing.
Benefits Of SOCIAL MEDIA
Increased New Customer Acquisitions – The main advantage of social media marketing is that you’ll have the opportunity for connecting with networks of potential customers that you would otherwise be unable to come across utilizing other traditional marketing techniques and also SEO.
Word of Mouth Marketing- Referral marketing has always been probably the most influential way to generate sales. With social media marketing, you are able to create raving fans who’ll voluntarily promote your product and services to their networks of friends. Needless to say, if your service or product is poor, you may suffer the reverse benefits of this.
Brand Awareness – Branding your business using social media marketing is much simpler, faster, and less expensive to achieve than the traditional advertising medium and even website marketing.
Customer Retention – Blogging platforms 2.0 platforms will be the perfect places to talk to your customers about services, special promotions, or just to educate them on your own business. Through consistent, FREE communication, you can keep your company before your customer’s eyeballs which will in turn lead to repeat business and referrals. Remember, the key to this type of communication is to be content rich; avoid these avenues to pitch your service or product.
Rapid Results – The effective and successful implementation of a social media marketing plan will create almost instant results for the business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your customers disappear once the ads set off air, these blogging platforms 2.0 platform benefits will continue long-term provided that the communication and updating of one’s social media presence is maintained.